Independent Trailers.

Somer's Town - Shane Meadows.

What I like about this trailer is that how even though it's primarily in black and white; when it introduces a new key character it not only then goes into colour but also has their name written on the screen. Also it shows key elements both happy and sad from the film and has quite a happy sounding song; giving the overall vibe of the film as a happy one.

Amores Perros - Alejandro González Iñárritu

What I like about this film is that it has no dialogue only the words in the song; yet it is able to convey enough about the film from the text it puts up on the screen. The translations of the text are; love is treason, love is anguish, love is sin, love is selfish, love is hope, love is pain, love is death, What is love?, Amores Perros (Title), a film from Alejandro González Iñárritu & coming soon. Also what I find effective about this trailer is that after each of the statements it then has a montage of images from the film relating to that statement.

Shadows - John Cassavetes

what I find effective from this is that the trailer doesn't show much from the film itself; just reviews that it has received and the voice over goes along with that by saying who the reviews are from. The clips it does show are only to reiterate what the voice over is quoting from reviews.

Blair Witch Project - Daniel Myrick & Eduardo Sánchez

What I find effective about this trailer is that it starts with stating what the audience can assume the film is about by having the whole shot taken up with text. I also like that it shows footage, assumingly taken from the film with reviews written over the top. Also I feel that having the last sound as a chilling scream from one of the characters gives the audience a lasting impression of what genre this film is.

This trailer starts with the same text on the screen as the first one does only this time is has softer music to make it clear that you’re not just watching the same trailer again. The other technique this trailer uses which is highly effective is setting out as though it is a documentary making it feel more realistic. Also this trailer not only has an identical start to the first one but also ends in the same way; including the same music, this starts from where you see the film’s title to the end of the trailer.

Lost in Translation - Sofia Coppola

What I find effective from this trailer is that it is quite unconventional in the sense that it shows bigger blocks of dialogue where as usually you only see one-liners. Also I like how when you see text on the screen, to do with the storyline, they uses similar backgrounds making the audience feel like they are actually seeing it across the lit up buildings.

From looking at these trailers and others, I have learnt that a convention of Independent trailers is that rather than introducing the story it just introduces the characters. Also they all tend to have music in the background that fits the overall mood of the film and they use more text relating to the characters than on the blockbuster films